Decidr

They made a press release. We made results.

When Deloitte and Salesforce announced their latest partnership last week, this time promising to usher in a new era of “agentic AI” for enterprises, there was the usual fanfare. Press releases flew, headlines praised the vision and executives praised one another’s commitment to innovation with a rapturous volley of likes and and love hearts on LinkedIn.

To the casual observer, it sounded like something groundbreaking had just happened. But to those watching closely, it felt like déjà vu.

Here we go again. Two corporate giants throwing a spotlight on technology they didn’t invent, packaging it for clients who can afford $10 million transformation journeys and calling it “democratisation.”

They call it innovation. We call it a gated community. And outside those gates? We’re leading the revolution.

Agentic AI, now available to the top 0.01%

In fairness, the partnership between Deloitte and Salesforce isn’t insignificant. Salesforce’s Einstein 1 platform is one of the more powerful CRM-based AI frameworks on the market. Deloitte brings deep enterprise implementation experience (and an Excel sheet for every imaginable scenario).

The goal, according to their announcement, is to use AI agents to automate workflows, accelerate customer engagement and reduce operational drag. It's billed as a Future of Work initiative. One that will, inevitably, require workshops, whitepapers and a few hundred hours of billable consulting time.

But there’s a small wrinkle in this grand reveal i.e. this future isn’t actually new. And it’s certainly not exclusive to companies with an ‘Innovation Steering Committee’ and a global IT procurement lead.

We built what they’re still talking about

By the time Deloitte had booked their first internal meeting on an ‘Agentic AI strategy,’ we were already live in-market.

At Decidr, we didn’t need a taskforce or a six-month roadmap. We simply built what businesses were actually asking for i.e. AI that acts with intent, adapts in real time and drives real results. And we built it for the companies who never get invited to the AI party; Australia’s small and medium-sized enterprises.

Edible Beauty, one of our foundational partners, is a perfect example. They’re not a legacy enterprise. They’re a fast-moving, fast-growing e-commerce brand trying to punch above their weight… and now they are. With Decidr, they’ve seen:

• +33.6% in visits-to-chat conversions
• +74.7% in email captures via chat
• +52.4% more orders started through chat
• And customers are moving from “hi” to “buy” 18% faster

No consultants. No transformation deck. No 12-month implementation cycle. Just agentic AI, actually doing its job. Because while the enterprise world is still naming the problem, we’re solving it.

Innovation shouldn’t be paywalled

The disconnect here is as predictable as it is frustrating. The tech press hails these corporate alliances as breakthroughs. Analysts nod approvingly. But meanwhile, the most innovative AI applications are happening outside of these boardroom partnerships.

Agentic AI is a shift in how software operates. Think of it like hiring a super-intelligent digital assistant who doesn’t just wait for commands but takes initiative, learns from context and acts with autonomy. It’s the difference between a chatbot and a team member.

Salesforce and Deloitte are right about the potential. But wrong about the audience. You don’t need a sprawling enterprise to benefit from AI agents. You need a smart problem, a lean tech stack and a partner who isn’t trying to upsell you on an ecosystem you’ll never fully use.

The real AI revolution is scrappier

Decidr’s model is a rebuke to the slow-moving, top-heavy approach of legacy AI adoption. It’s fast. It’s adaptable. It’s priced for growth-stage companies, not conglomerates with compliance teams in three time zones.

And that’s what makes this so uncomfortable for the status quo.

Because if a lean, focused platform like Decidr can deploy agentic AI at scale for SMEs AND produce enterprise-grade results, then what exactly are we paying the big four for?

The Emperor has no data

Enterprise-grade used to be shorthand for “safe, scalable, proven.” But in 2025, it’s increasingly a euphemism for “expensive, bloated and designed for decision-by-committee.”

Decidr flips that script.

We deliver serious AI power, without the consulting army. Real-time insights, without the vendor lock-in. And actionable results, without the 12-month implementation timeline.

So, while Deloitte and Salesforce continue building castles in the cloud, Decidr is on the ground, in the trenches, helping founders grow revenue and automate intelligently. No fanfare. No fluff.

The bottom line

If you're a founder, CMO, or CX lead at a high-growth business, you don’t need to wait for enterprise AI to trickle down. It’s already here and it's been working for the businesses that said no to buzzwords and yes to results.

While Goliath flexed,

David delivered.